By Nadya Rousseau, Founder & CEO, and Lauren Jones, Co-Founder, Alter New Media
Las Vegas, Nevada | 2025
A New Dimension in Experience Design
Stepping into the entrance of Omega Mart inside AREA15 feels like entering an alternate universe—one that blurs the boundaries between art, storytelling, and technology.
Behind what appears to be a futuristic supermarket lies a labyrinth of surreal corridors, glowing passageways, and multimedia environments that engage the senses.
For Nevada’s growing creative economy, this attraction represents more than entertainment. It’s an emblem of how the state’s innovation ecosystem continues to merge artistry with entrepreneurship.
The Concept
Created by an internationally recognized arts collective, Omega Mart transforms more than fifty thousand square feet into a living narrative. Visitors begin with everyday products and end up in dreamlike spaces filled with interactive light sculptures, soundscapes, and digital illusions. Every shelf, wall, and passage conceals a story—and each discovery reinforces Nevada’s status as a world leader in immersive design.
The attraction has become a magnet for creators, entrepreneurs, and business leaders seeking to understand how spatial storytelling and technology can enhance events and brand experiences.
Behind the Scenes: Group & Event Experience
Omega Mart has expanded beyond public admission into a full-fledged venue for group experiences and private rentals.
During our visit, we learned that organizers can book multiple event formats:
- Standard Admission: general entry, typically priced between the upper thirties and mid-forties per person, depending on date.
- VIP Experience: exclusive entry with a beverage from the in-house lounge, a collector lanyard, a keepsake pin, and a retail discount.
- Scavenger Challenge: an interactive team hunt through the exhibit that encourages participants to capture photos, solve clues, and uncover hidden details—a format ideal for incentive programs and team-building.
These offerings combine gamification, art, and collaboration, showcasing how immersive storytelling can energize corporate and social gatherings alike.
Private Event Spaces: Art Meets Function
Omega Mart features several flexible spaces designed for private events:
- The Board Room: a sleek environment for up to twenty-five guests, complete with LED lighting and media connectivity.
- The Lounge: an intimate, retro-futuristic bar that can host sixty guests, ideal for receptions and cocktail-style meetings.
- The Factory: an expansive, industrial-style area that accommodates up to seventy-five attendees for dinners, launches, or live performances.
Each space can be customized with lighting, playlists, and projection technology. Catering and beverage packages are available, and adjoining rooms can be combined to accommodate events for up to 100 guests.
From what we observed, the staff’s precision in handling logistics and design details rivaled top-tier convention venues—only with a distinctly creative twist.
The Nevada Connection: Creative Economy in Action
Omega Mart stands at the intersection of art, tourism, and technology—the exact mix shaping Nevada’s economic diversification goals. By employing hundreds of local artists, builders, and technicians, the venue demonstrates how creative industries can drive sustainable growth beyond traditional hospitality and gaming sectors. Its parent organization’s approach—merging fine art, fabrication, and digital media—has inspired conversations across the state about how experience-driven industries can expand into education, wellness, and professional development.
As Las Vegas continues to attract global events, AREA15 and Omega Mart represent a new blueprint for immersive, story-driven engagement.
A Space for Connection and Imagination
During our tour, we experienced first-hand how Omega Mart blends narrative and interaction to create shared emotional impact. Visitors are not passive spectators—they become part of the story.
This sense of agency and play transforms the attraction into a dynamic venue for brands, creators, and audiences seeking deeper connection.
For event planners and experiential marketers, this evolution signals a clear trend: the future of engagement lies in spaces that evoke curiosity, participation, and a sense of wonder.
The Broader Vision
Omega Mart’s presence within AREA15 highlights how Nevada is redefining its creative identity.
By integrating immersive design with functional event infrastructure, it offers a tangible model for industries worldwide. In a post-conference world where experience is currency, Las Vegas continues to lead—not only through scale but through imagination.
Visiting Information
Omega Mart is located inside AREA15, just minutes from the Las Vegas Strip.
Group and private event inquiries can be made through the venue’s official event services team.
Booking and Contact
For group bookings, private rentals, or catering details, contact:
Sarah Smith, Groups & Event Sales Manager, Meow Wolf Las Vegas