For entrepreneurs, founders, and media leaders in Nevada, NAB Show 2025 was a reminder that the future of business is being shaped in real time by the people building better ways to create, distribute, and grow content.
That is what made this year’s event such a strong fit for the GEW Nevada lens.
Held at the Las Vegas Convention Center from April 5 to 9, 2025, with exhibits open April 6 to 9, NAB Show brought together leaders across media, entertainment, technology, sports, streaming, and the creator economy. Official show materials described it as the place where the industry shapes the future of storytelling at scale, with this year’s biggest themes focused on artificial intelligence, cloud virtualization, the creator economy, sports, and streaming.
Lauren Jones and Nadya Rousseau of Alter New Media were there to take it in from an entrepreneurial perspective. For GEW Nevada, that matters. NAB is not only a media industry event. It is also a live case study in how innovation moves from idea to product, from startup to market, and from creator to company.
One of the clearest examples was the show’s focus on emerging businesses and founder visibility. PropelME, NAB Show’s startup hub, put early-stage companies in front of investors, partners, and decision-makers looking for the next meaningful breakthrough in content and media technology. For any Nevada founder building in media, marketing, production, or tech, that kind of platform is exactly the kind of ecosystem access that Global Entrepreneurship Week is meant to champion.
The same was true in the AI Innovation Pavilion, where NAB put the latest AI-powered tools for content creation, workflow automation, and audience engagement front and center. AI was one of the defining conversations of the show, but what stood out was how practical the conversation has become. The energy was no longer about hype alone. It was about use cases, efficiency, scale, and what these tools actually mean for companies trying to do more with less.
That practical shift also showed up in the Business of Entertainment track, developed in partnership with The Ankler. The sessions focused on dealmaking, audience shifts, content bundling, advertising models, and the intersection of Hollywood and the creator economy. For founders and communications leaders, those conversations matter well beyond film and television. They speak directly to how brands grow, how audiences behave, and how modern businesses build influence.
Another standout was the Creator Lab, which reflected how much the creator economy now overlaps with entrepreneurship. The programming covered brand growth, monetization, AI tools, audience development, and content strategy, reinforcing a point that GEW Nevada knows well: entrepreneurship today often starts with storytelling, community, and the ability to build trust in public.
NAB Show also leaned hard into sports, another area where business, media, and technology continue to collide. The Sports Summit and related activations explored rights, fan experience, and new revenue models in a market that continues to evolve. That made the show feel even broader than a traditional broadcast event. It was really a convergence point for multiple industries, where we learned to move faster and think bigger.
The scale of the event backed all of that up. NAB’s official 2025 wrap reported 55,000 registered attendees, more than 1,050 exhibitors, participants from 160-plus countries, and 53% first-time attendees. Those numbers point to something bigger than a strong turnout. They point to a growing appetite for reinvention across media and business.
From a GEW Nevada perspective, that is the real takeaway.
Entrepreneurship does not live in one lane. It shows up in startup stages, on creator platforms, inside AI demos, across sports business panels, and in every conversation about how to reach people more effectively. Lauren Jones and Nadya Rousseau’s time at NAB Show reflected that wider reality. The event offered a close-up look at where storytelling, technology, and entrepreneurship are headed next, and why Nevada founders should be paying attention.