Las Vegas Nevada, Written By Lauren Jones Owner and co-founder of Alter New Media
Photo Credit Corporate Photographer and Filmographer Jamal Lawson
Las Vegas, NV – July 31, 2025 – As part of Nevada’s vibrant calendar of innovation and entrepreneurship events, the Las Vegas Innovation Marketing Association (LVIMA) brought together leaders, creatives, and community partners for Lights, Strategy, Action: Digital Technology & Planning Day. Held at Myron’s inside The Smith Center for the Performing Arts, the half-day gathering fused bold ideas, data-driven strategies, and a strong commitment to social good.
Innovation in the Spotlight
From the moment attendees stepped into the Smith Center, they were immersed in a cinematic theme. A custom AI-generated movie trailer created by Ben Laifsky of Hunter Marketing kicked off the event, showcasing the power of technology and storytelling in shaping the future of media.
Over the course of the afternoon, speakers and panels highlighted breakthrough campaigns, emerging technologies, and creative strategies that are transforming how entrepreneurs, marketers, and organizations connect with audiences.
Keynote: Futurist Lynn Casey
The event’s keynote speaker, Lynn Casey, futurist, cultural cartographer, and founder of Shine Scout, encouraged attendees to look beyond the present and anticipate cultural shifts before they arrive. With a client roster including DreamWorks, Coca-Cola, Xbox, and General Mills, Casey showed how empathy, data, and creativity can combine to spark bold strategies that keep brands—and communities—relevant in a fast-changing world.
Nonprofit Spotlight: Dress for Success Southern Nevada
Lauren, Boutique Supervisor, Lisa Wright, and Nadya
A defining feature of LVIMA events is the spotlight on nonprofits that are creating lasting change in Las Vegas. For 2025, the beneficiary was Dress for Success Southern Nevada, a nonprofit that empowers women to achieve economic independence through professional attire, career development programs, and mentorship.
Representatives engaged directly with attendees, sharing how their programs break cycles of poverty and foster confidence for long-term success.
Lauren Jones, Co-Founder and Co-Owner of Alter New Media and LVIMA Nonprofit Committee member, reflected:
“When you merge powerful storytelling with actionable strategy, you create opportunities for transformation. Dress for Success embodies empowerment, resilience, and the future we want for our community.”
Nadya Rousseau, Founder & CEO of Alter New Media and LVIMA Nonprofit Committee member, added:
“Community engagement requires intention and consistent action. By uplifting Dress for Success Southern Nevada at The Smith Center, we show how innovation and purpose can move together to create lasting impact.”
See more LVIMA board members and advisors here Board Members & Advisors
Thank You Sponsors
Lights, Strategy, Action was made possible by the support of LVIMA’s event sponsors: Crimtan, Kargo, Nexxen, Zeta, Viant, Quantcast, and Ogury. Their partnership ensures these gatherings remain accessible to Nevada’s marketing and entrepreneurial community while also elevating local nonprofits.
Networking Events in Nevada’s Entrepreneurial Ecosystem
For Nevada’s entrepreneurial ecosystem, events like this are more than networking opportunities—they are incubators of ideas and engines of community progress. By combining innovation, strategic insight, and nonprofit advocacy, LVIMA continues to demonstrate how the entrepreneurial mindset fuels both business success and social impact.
✨ At The Smith Center, Lights, Strategy, and Action converged—illuminating Nevada’s future where bold ideas and community empowerment share the same stage.