Be You Brand Live 2024, Ati Grinspun made an unforgettable entrance that reflected her vibrant personality and commanding presence. Wearing a stunning mermaid dress adorned with showgirl feathers, Ati was carried into the room by two men, immediately capturing the attention of everyone in attendance. Her bold, theatrical entrance was visually striking and perfectly symbolized her role as a personal branding coach, speaker, bestselling author, and photographer who knows how to command a room with grace and power.
Ati is a seasoned personal branding coach specializing in guiding dynamic female entrepreneurs who are the soul and face of their businesses. She is deeply committed to helping women unlock their authentic visibility—not just online but in every aspect of their professional lives. Her work focuses on nurturing meaningful connections among women entrepreneurs and bridging the gap between business success and personal fulfillment.
Her ability to command attention is rooted in her belief that when women excel in business, they become catalysts for positive change on a global scale. This philosophy has driven her to create transformative programs like the “Be You Brand Academy,” where women can find the support and tools they need to elevate their brands to new heights.
Ati is igniting a revolution by empowering women to discover and own their unique voices, helping them build brands and create lasting change. Her grand entrance on Day 1 reflected her larger-than-life persona and powerful influence on those working with her.
“Ignite” – Friday, September 27th
8:00 AM: Arrival & Check-In
Attendees arrived at Meet LV in Las Vegas, where they checked in and enjoyed a light breakfast while mingling and starting the day with insightful conversations.
9:00 AM: Session Starts
The day started with a series of engaging sessions, beginning with Jacqueline Andrea, a photographer who dances, who encouraged attendees to start the morning off right with songs and dancing.
Laura Miner’s impactful talk, “Align & Shine—Mastering Your Future Self for Unstoppable Success.” Laura, a leadership coach and consultant, focused on helping attendees tap into their future potential by aligning their actions with their vision of success.
9:45 AM: Prosperity Pulse – Breathe in Abundance, Breathe out Doubt
Elisa Fucci inspired the room with her session on embracing abundance and eliminating self-doubt. Her practical insights into mindfulness and positive affirmations helped set a positive and motivating tone for the day.
10:45 AM: The WISER Approach to Achieving Your Goals Without Burning Out
Next, Carmen Paredes, a 2X TedX speaker, took the stage to share her expert advice on achieving professional goals while avoiding burnout. Her “WISER” approach provided a balanced and mindful strategy for success, empowering attendees to thrive personally and professionally.
12:30 PM: Be You Brand: Your Story, Your Business, Your Way – Authors Panel
An engaging Author Panel featured Ati G. and speakers Alexis Enterline, Angelle Sanders, Cat Coley, Amber Voigt, Annie Mirza, and Jeanette Cefe. They discussed how to craft and own their personal brand stories. This session highlighted the importance of storytelling in business and provided attendees with actionable steps for shaping their narratives. We could get our copies signed by the authors, which was a nice and refreshing touch!
1:30 PM: Lunch Break & Networking
Attendees took a break to enjoy lunch, connect with fellow entrepreneurs, and network with speakers, setting the stage for the interactive afternoon sessions.
2:45 PM: Million Dollar Matchmaker – How to Curate Referral Partnerships and Collaborations That Boost Your ROI
Gabby Borrero of No Plan B Publishing gave a strategic session on creating high-value partnerships and referral systems that drive measurable ROI. Attendees walked away with ideas to foster collaboration and growth in their businesses.
3:30 PM: Mic Up – Answering Podcasting FAQs & Monetization Secrets
Sara Heeter, Founder and CEO of PodFox Media, is a Podcast Producer & Strategic Consultant who offered expert insights into podcasting, including how to get started, build an audience, and monetize content. Her session clarified the essential steps to leverage podcasting for brand visibility and income.
4:15 PM: Speaker Contest Winners
The winners of the Speaker Contest shared their inspiring talks:
“Redefining Wealth” by Mary Guedoux-Harries
In her powerful “Redefining Wealth” session, Mary Guedoux-Harries (Resonance Coach) redefined traditional views of wealth, focusing on more than just financial success. She shared extreme hardships and challenges that most would find incredibly hard to overcome. Mary encouraged attendees to consider wealth in terms of personal fulfillment, emotional balance, and purpose-driven living. She challenged the audience to move beyond the material definition of wealth and embrace the richness of living a life aligned with one’s values and passions. Her session empowered participants to rethink their approach to success and opened a dialogue about what it truly means to live a “wealthy” life.
“Stress to Serenity” by Leticia Escamilla
Leticia Escamilla delivered a sincerely moving session, “Stress to Serenity,” which touched on mental health and the journey to inner peace amid life’s pressures. She guided attendees through personal reflections and strategies to transform overwhelming stress into a state of serenity. Leticia’s approach combined practical tools with emotional insights, offering ways to manage stress, find balance, and prioritize mental well-being. Her session was a reminder that peace is achievable, even in the most challenging times, and left a profound impact on the audience, resonating with anyone seeking tranquility in their personal or professional life.
These sessions touched on personal growth, mental health, life-changing, and finding peace amid life’s pressures, leaving a lasting impression on the audience.
5:15 PM: Setting the Terms with Ati G. and Kelli Despain
Onstage, Kelli Despain spoke with Ati G and helped women embrace their power. Kelli is a courageous individual who empowered attendees to take control of their business relationships by establishing clear boundaries, agreements, and terms that reflect their values and goals. She shared her personal health struggles and being a survivor. Kelli shared her journey as a mother to three children, a wife, a business owner (Moxie Ink Designs, Bottega Exchange), and a survivor who creates spaces where women thrive. Her stories touched the audience.
She started Bottega Exchange five years ago with her best friend. The space empowers women and encourages guilt-free confidence in an environment devoid of judgment. Kelli’s talk with Ati resonated throughout the room and received a standing ovation.
6:00 PM: Day 1 Concludes
The second day of Be You Brand Live 2024 ended with participants feeling inspired and equipped with strategies for personal growth, business development, and collaboration.
Final Thoughts
Ignite Be You Brand Live! 2024 was packed with empowering content from diverse speakers. From leadership development and goal-setting to strategic partnerships and podcasting, attendees gained valuable insights to help them thrive as entrepreneurs and industry leaders.