The VIP Day of Be You Brand Live 2024 was a transformative event designed to empower women entrepreneurs to elevate their brands and businesses. Hosted by dynamic branding expert, brand photographer, event producer, and bestselling author Ati Grinspun, this exclusive day offered high-level insights, opportunities for personal growth, and deep networking connections.
Healthy Start with Celebrate Nutrition
The day began with a health-conscious breakfast sponsored by Nadya Rousseau and Lauren Jones of Alter New Media. It featured protein donuts from Celebrate Nutrition by Coach Marisol. Attendees also enjoyed a variety of treats, including yogurt, assorted fruit, breakfast bowls, vegan wraps, granola bars, and coffee. This breakfast set the tone for a day focused on physical nourishment and entrepreneurial growth.
Powerful Presentations
Cassidy Arbeli: Financial Freedom for Entrepreneurs
Cassidy Arbeli, a multi-millionaire and serial CEO, led a session with practical advice on building sustainable wealth. She provided actionable steps to help entrepreneurs achieve financial freedom while scaling their businesses. As a business strategist and financial coach, Cassidy focused on turning the buzzword “freedom” into reality for busy women entrepreneurs by teaching them how to structure their finances for long-term success.
Carmen Paredes: Avoiding Burnout through Holistic Wellness
Carmen Paredes, an advocate for holistic wellness, emphasized the importance of integrating health and well-being into the entrepreneurial journey. Her presentation provided tips on balancing personal health with professional obligations, highlighting that true success comes from thriving in both areas. Carmen’s wisdom helped attendees avoid burnout while pursuing their business goals.
Nicole Laino: Human Design and Self-Awareness in Business
Nicole Laino, a business and mindset coach, spoke about the power of knowing oneself through Human Design. Her interactive presentation focused on overcoming limiting beliefs and embracing a growth mindset. Nicole’s approach allowed attendees to understand better their true nature and how it aligns with the challenges of entrepreneurship, empowering them to unlock their full potential.
Nadya Rousseau: Strategic PR for Transformative CEOs
Nadya Rousseau, the founder of Alter New Media, delivered an insightful presentation titled “Strategic PR Starts with You: Three Steps to Build Authority and Visibility as a Transformative CEO.” She outlined three critical strategies:
- Thought Leadership-Based PR: Position yourself as an expert in your niche by sharing your unique voice.
- Partnership-Based PR: Amplify your brand’s impact through strategic collaborations.
- Authority PR: Boost your credibility with media placements and speaking engagements.
Nadya’s session demystified PR and immediately gave attendees actionable steps to build their authority and visibility.
Coach Rose Peterson: Helping us create better outcomes and better quality of life through wellness
On VIP day for Be You Brand Live 2024, Coach Rose Peterson delivered a powerful and inspiring presentation focused on helping women achieve their goals. Rose specializes in designing sustainable health and fitness strategies specifically tailored for women navigating the unique challenges of midlife. She emphasizes the importance of balancing personal health and professional success, reminding attendees that their well-being is critical to thriving in their personal and entrepreneurial lives.
Her approach combines practical fitness tips, nutrition guidance, and mindset coaching, ensuring that women don’t just lose weight but also feel stronger, more energetic, and more confident as they pursue their business and personal goals. Rose’s presentation resonated with the audience, mainly women balancing busy careers while striving to maintain their health. During her talk, guests were asked to get up, dance, and move while listening to positive affirmations and manifestation mantras.
Kate Sybilrud: Viral Content and Personal Branding
Kate Sybilrud, a personal branding expert and podcast host, delivered one of the day’s most inspiring talks. She focused on the power of simplicity and authenticity in creating viral content and shared how she’s demonstrating to her two daughters the possibilities for women in business. Kate’s podcast on branding and leadership has gained a large following, and her insights into creating viral content resonated with the audience, leaving a lasting impact.
Mediterranean Feast by Stephanos Greek & Mediterranean Grill
As the presentations concluded, attendees were treated to a Mediterranean feast catered by Stephanos Greek & Mediterranean Grill. The feast featured an array of flavorful dishes such as rice pilaf, salad, feta cheese, gyros, steak, chicken kebabs, grilled vegetables, baba ganoush, hummus, pita bread, tzatziki, falafel, and tabouleh. This lunch allowed everyone to recharge while networking and reflecting on the impactful morning presentations.
Mastermind with Ati Grinspun
In the afternoon, VIP attendees had the rare opportunity to participate in an exclusive mastermind session led by Ati Grinspun. The mastermind was designed for some of the most ambitious women in business, offering direct coaching from Ati and providing a collaborative environment for discussing personal and professional growth strategies. This intimate session allowed VIPs to dive deep into their challenges and receive personalized feedback, giving them actionable insights and a renewed sense of purpose.
Closing at the Legacy Club
The day ended with a celebratory gathering at the Legacy Club, perched atop Circa Casino in Downtown Las Vegas. VIP attendees enjoyed complimentary champagne while enjoying stunning views of the Las Vegas skyline. This celebratory toast was the perfect way to wind down after a day filled with learning, growth, and connection, providing a luxurious conclusion to the transformational VIP Day.
Inspiration and Transformative Lessons
Day One of Be You Brand Live 2024 was an inspiring and empowering experience. From powerful presentations by experts like Cassidy Arbeli, Carmen Paredes, Nicole Laino, and Kate Sybilrud to coaching from Ati Grinspun and Nadya Rousseau, attendees left with actionable strategies to grow their brands and businesses. The combination of health-focused meals, intimate mastermind discussions, and a celebratory evening at the Legacy Club ensured that every VIP attendee felt empowered and ready to take their business to the next level.
Story by Lauren Jones