Jim LeDane is a 41-year sales veteran with a 36-year history of excellence in sales management and building sales teams. He will share some of his amazing life experiences, including meeting the movers and shakers in various roles selling wine across the United States and visiting most of the places where grapes are grown and wine is produced.

This presentation explores an annual study that examines the challenges entrepreneurs and small to medium-sized businesses face in managing the sales process.  The presentation explores the top ten reasons businesses fail and the role of the sales process in contributing to that failure.  The purpose of this seminar is to increase the awareness of the factors inside of their sales process that owners must address to assure both the life of their enterprise and the maximization of revenue.