This session walks founders through building a brand that generates repeat revenue without relying on cold outreach. Topics include building a niche brand, attracting the ideal customer, and converting customers into loyal brand champions. Founders will leave with a foundation for eliminating cold calling, increasing organic sales, and creating consistent monthly cash flow through customer loyalty.

Who it’s for: Small business owners looking to move past cold calling and build a customer base that returns on its own.

About the speaker: The session is led by Shaundell Newsome, Founder & Visionary of Sumnu Marketing. A four-time SBA award winner and published author, Newsome started his first business in 1982 as a teenager in Brooklyn, later served a decade in the US Air Force, and spent seven years as Marketing Director for Station Casinos before launching what became Sumnu Marketing in 2006. The firm won SBA Nevada Family-Owned Business of the Year in 2015 and today operates as a multi-generation family business. Newsome serves on the Vegas Chamber of Commerce Trustee Board, the Small Business for America’s Future board as co-chairman, and the Nevada Small Business Development Center Advisory Board.