LAS VEGAS, NV | September 30, 2026
Entrepreneurship is often about bringing together people with very different expertise to build something that could not exist through one discipline alone.
That is part of what makes MyHeartCode interesting.
The film project brings together producer Anna Oris / IMDb, director Henry Lipatov / IMDb, and Professor Dr. Dr. Ernst von Schwarz, a Triple Board Certified Clinical and Academic Cardiologist, around a project exploring cardiovascular health, longevity and personalized health through film.
The trailer for MyHeartCode premiered during the Genetic LifeSpan Premier Event at The Stirling Club in Las Vegas, bringing the project into a room filled with entrepreneurs, investors, clinicians, innovators and companies working across longevity, biotechnology, precision health and emerging technology.
An Entrepreneurial Collaboration
What stands out about MyHeartCode is the collaboration behind it.
Oris brings experience across entertainment, production and media. Anna Oris brings a substantial international entertainment background to her work as an actress, model, producer, and influencer. Her screen credits include Cold Souls, Burnt by the Sun 2: Exodus, Night of the Caregiver, Gunfight at Rio Bravo, Spooky+, and numerous Russian television productions, with IMDb listing 40 acting credits. Beyond acting, Anna has built a commercial and influencer career working with major consumer brands including Nike, Colgate, Mercedes, Toyota, Herbalife, Mary Kay, Blissy, and Thursday Boots. Through her work with Alter New Media, she has also participated in influencer and visibility campaigns designed to connect her entertainment profile, audience, and personal brand with companies and strategic partnerships. Her relationship with Alter New Media extends beyond talent representation, with the company also working with her on visibility initiatives and positioning her as an actress, producer, philanthropist, and confidence-focused public figure
Lipatov brings a substantial visual production background, having directed more than 165 music videos and worked with Jennifer Lopez, Eminem, Linkin Park, Chris Brown, Kelly Clarkson, 50 Cent, Fall Out Boy, Demi Lovato, OneRepublic and Why Don’t We.
Dr. von Schwarz brings the medical perspective, connecting the creative project to cardiovascular medicine and the broader conversation around longevity and healthspan.
It is a model that is increasingly relevant to entrepreneurs: bringing specialized expertise together and creating something that can reach audiences beyond the boundaries of a single industry.
From Health Innovation to Storytelling
The Genetic LifeSpan Premier Event provided the setting for the trailer’s Las Vegas debut, but MyHeartCode represents a larger conversation about how health innovation is communicated.
Genetic LifeSpan describes its work around genetic and epigenetic science, longevity and personalized health, making the event a natural environment for a project connecting medical expertise with entertainment and visual storytelling.
For entrepreneurs, that intersection matters.
Innovation does not stop with developing a technology, conducting research or creating a new service. There is also the question of how an idea is communicated, who it reaches and how people understand its relevance.
MyHeartCode is approaching that challenge through film.
A Nevada Entrepreneurship Story
Unity Acting School , founder actress and producer Annie Semenova with Nadya Rousseau. CEO of Genetic Lifespan Adam Vincent Gilmer
Las Vegas continues to create opportunities for entrepreneurs and innovators working across industries, and events like the Genetic LifeSpan Premier Event demonstrate the increasingly broad ecosystem developing around technology, health, longevity and investment.
The MyHeartCode trailer premiere was one example of those connections taking place in Las Vegas: a filmmaker, producer and cardiologist bringing their respective expertise together and introducing the project to an audience already focused on the future of health.
For Global Entrepreneurship Week Nevada, it is a useful reminder that entrepreneurship does not always happen inside a traditional startup category.
Sometimes it happens at the intersection of industries.
Sometimes it starts with a collaboration.
And sometimes the next idea comes from putting people with completely different expertise in the same room.
Alter New Media is proud to highlight the people, companies and collaborations contributing to Nevada’s entrepreneurial and innovation ecosystem.