In the opening week, students explore the true purpose of marketing beyond advertising and how it drives a company’s growth. Through discussions and activities, they examine memorable campaigns to understand what makes marketing effective. The lesson covers perceived and subjective value, the Four P’s of Marketing (Product, Price, Place, Promotion), and how to ensure that every marketing effort contributes meaningfully to a small business’s goals.

https://events.unr.edu/event/marketing-for-small-businesses